Do you ever have FOMO - the Fear of Missing Out?
Many marketing tactics use FOMO to encourage people to buy.
As the US enters the Black Friday and Cyber Monday frenzy, I personally feel the FOMO mounting. I love cool and useful apps and software – that’s my weakness – along with training programs.
Here in Australia, the BF and CM sales are somewhat smaller, but we will still get a ton of emails from US companies as well as Aussie ones over the coming week.
How do you manage FOMO and the pressure to buy when the price is massively discounted?
My suggestions are:
- Think about what you have been wanting to buy but haven’t due to the price (especially if it’s in US $ and you’re an Aussie) and see if there are any deals.
- If you want it buy something but know deep down you won’t use it, or you won’t need it for some time, ask yourself, do you really need to buy it?
- Many of the deals are now running for a week, so if you’re not sure, give yourself time to make a decision.
- Make a cuppa and relax!
I would love to know what you’re planning to buy, if anything, during BF and CB sales. And how do you feel about this sale frenzy?
Love and Bliss